“What’s your MOQ?” is the first question most brands ask a factory. But MOQ means different things to different suppliers, and understanding it can save you both money and dead stock.
MOQ — minimum order quantity — is the smallest number of pieces a factory will produce per style. It exists because every style needs setup: pattern, marker, cutting, sewing-line programming and fabric purchasing. Below a certain volume, unit cost climbs quickly.
Large factories often require 500–1,000 pieces per style. That works for established brands but is risky for smaller labels: if a design doesn’t sell, you’re stuck with stock and cash tied up.
Small-batch production — roughly 100–150 pcs per style — lets you test new styles, validate demand and gather real sales data before scaling. It’s the same philosophy as capsule drops: make less, learn more, reorder what works.
A low MOQ is only useful if unit price stays reasonable. Ask for a clear FOB quote including fabric, trims, labour and finishing. A transparent factory will show you how price changes as volume grows.
The best supplier relationship is one where you start small, sell out, and reorder. Fast reorder lead times matter more than the initial MOQ — that’s how small brands grow without holding huge inventory.
NEWCOM works with brands from their first 100-piece test order through to repeat bulk production — with sampling in 7–9 days and the same quality standards at every volume.
Talk to NEWCOM about your collection — sampling in 7–9 days, MOQ from 100–150 pcs.